Vanina Ivanova
Strategic marketing leadership for blockchain teams
I help crypto founders raise, launch and grow, with CMO-level strategy and someone who actually ships it. 10+ years in blockchain, 20 in marketing.
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Crypto marketing from pre-launch to scale - by an OG
Hi there! I'm Vanina, and I've spent the last decade doing marketing for crypto projects. I rode the ICO wave, survived every bear market since, and I've seen more "this time it's different" narratives than I can count.
I've led marketing as CMO at AdEx Network and Ambire Wallet, and worked with projects like Neon EVM. I was also a part of the team at Serotonin - one of the largest Web3 growth studios, where I helped multiple projects grow.
What I bring is simple: senior strategy and hands-on execution in one person. I've seen what survives a cycle and what doesn't, so you don't pay to learn it twice.
See my professional experience on LinkedIn.
Companies I have worked with
How I can help
- 01
Fundraising & pre-launch
- For:
- Teams before or during a raise who need a story that investors and users get in one read.
- You get:
- Market and competitor research; positioning and narrative; pitch deck messaging; investor relations support; early community setup.
- 02
Go-to-market & launch
- For:
- Projects heading to mainnet, TGE or a major release.
- You get:
- GTM strategy and launch plan; KOL selection and management; PR and media relations; community campaigns; launch-week execution.
- 03
Growth
- For:
- Live products that need more users, and users who stick around.
- You get:
- Acquisition and retention strategy; content and social strategy; funnel design; marketing analytics and reporting; partnerships and business development.
- 04
Fractional CMO
- For:
- Founders who need a senior marketing lead but not a full-time hire yet.
- You get:
- All of the above, plus team and agency management, budget planning and a seat at the strategy table.
Not sure what you need? That's what the intro call is for.
Book an intro call(opens in a new tab)Experience built for a fast-moving industry
Blockchain moves quickly. I bring more than a decade of experience in the space, backed by 20 years in marketing. I've worked with projects across fundraising, launches, and growth, helping teams turn complex products and markets into focused marketing plans.
Case studies
How we'll work together
We'll start by understanding your product, goals, audience, and current challenges. From there, I'll recommend the right priorities and scope, then work with your team on a clear plan and its execution.
Here's what happens step by step:
- 01
Intro call (30 minutes, free).
We talk about where the project is, what's blocking growth, and whether I'm the right fit. If I'm not, I'll tell you.
- 02
Audit & strategy (weeks 1–2).
I dig into your positioning, channels, community and competitors, then deliver a plan with priorities, owners and targets.
- 03
Execution (weeks 3–12).
We run the plan together. I lead, your team and partners build, and you get a short weekly update with what shipped and what moved.
- 04
Monthly review.
We look at the numbers, keep what works, cut what doesn't, and set the next month's focus.
Retainer note: Crypto moves fast, but results take a full cycle. I work on a 3-month minimum, so we have time to plan, launch and measure properly. After that, we continue month to month.
Let's talk about your project
Raising, launching or stuck after launch? Book a free 30-minute call. You'll leave with at least one idea you can use, whether we work together or not.
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